This award is for the school which most impresses the judges by the way in which its marketing and PR activities have presented a positive and compelling story to the wider community.
The entry should particularly:
- Demonstrate the effectiveness of the school’s brand communication in conveying the student experience in the past year
- Illustrate the positive contribution made by marketing and brand communication to the overall success of the school in terms of recruitment, retention and reputation
- Demonstrate the impact of the particular activities described in the entry
- Present a picture of life at the school which communicates a sense of the essential values and energy of the school community