The Marketing Award for Effective Brand Communication – Entry Form
This award is for the school which most impresses the judges by the way in which its marketing and PR activities in the past year have presented a positive and compelling story to the wider community and secured both an enriched student entry and a greater level of stakeholder engagement which has enhanced and energised school life at several levels.
The judges will be interested to learn about specific campaigns, including their creative delivery, and the measurable outcomes they secured. In particular they will be keen to understand how the student body may have been mobilised as ambassadors for the school across social media and other platforms.
The entry should:
- Successfully communicate the core characteristics, energy, culture and benefits of the school’s brand communication activities as well as the structures and initiatives which underpin its delivery
- Explain how the student experience in the school has been enriched
- Demonstrate the sustainability and long term impact of the activities described on the life of the school
Criteria developed in consultation with AMCIS.